When a data breach responsibility is attributed to a company, it results in negative emotions, which in turn translates to negative word of mouth and even severing relationships with the enterprise.
If the negativity related to the breach is high, it results in a quicker spread of the negative word of mouth sentiment (in our case, Twitter posting exhibited a shorter re-tweet time latency).
The initial security breach responsibility shapes the reputation of the firm. Hence, it is important to frame the message and security breach responsibility since it has a direct reputational impact.
For an organization to move ahead of the threat of cyberattacks, it must go beyond traditional security systems, and shift focus to more preventative solutions. Organizations must invest in tools that bring the organization to the front of cybersecurity, with a focus on prevention