Search Engine Marketing

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.

Search engine marketing is your way to become visible in the oversaturated online market at the time when buyers are actively searching for your product or service. Search engine marketing allows you to be extremely precise in who you target and allows you to produce advertising “touch points” on a continuous basis throughout the buyer journey, potentially leading to a conversion. While SEO takes months to see results, with SEM brands can show up on the first page of Google within a couple of hours.

Our team is experienced in the many different facets of SEM marketing. We are Certified Search Partners with Google Adwords and Bing Ads and specialize in bid management and PPC campaign strategies, including ad copy development and testing, landing page optimization, keyword research, bid management, budget planning and pacing, mobile ad formats, lead generation, shopping ads, and more.

The organic search commands a huge share of all internet traffic and promoting your business in search engines is more imperative than ever. Search Engine Marketing helps your products and services to reach new customers. So putting your business in front of the widest possible audience is the utmost important thing. To achieve this, we work on an integrated approach to ensure the value for your marketing spends. We work for consistent results that are built over time to ensure the long term viability of your positions on the web.

We develop a comprehensive strategy to achieve your business goals. We are more than just a digital marketing agency and what we do has a real impact on your business. The key to focus on your core business is to partner with an online marketing agency that understands your business goals. Well, you’re in the right place if you are looking to increase the visibility of your website in search, enhance customer engagement through social media, email or other channels. Partner with us to increase the revenue from your website.

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